Best Companies To Start Marketing Career

What Informed Your Decision To Further Your Education By Pursuing Your Master’s In Marketing

Because my undergrad was not in marketing, I thought a master’s degree would provide me with a lot more theoretical understanding to go along with the practical applications I was learning on the job. I also thought that it would help my resume shine when applying to director or CMO-level roles.

The former is definitely true. My master’s program provided a lot of foundational theories of marketing that are applicable across any channel or industry. The latter is also probably true, though it is hard to say just how much the master’s degree on my resume weighed into the latest hiring decision that earned me my current director-level role.

How To Start Your Career In Marketing

Students can begin their marketing careers by earning an undergraduate degree in marketing. Associate degree-holders can pursue careers as administrators, office or store managers, or sales clerks. Individuals with bachelor’s degrees can become marketing managers, potentially specializing in areas like digital marketing or search engine optimization . Candidates with graduate degrees can pursue leadership marketing roles, such as senior marketing manager or CEO.

Expand Your Skill Set

Because youll collaborate with other teams and the fact that marketing is a diverse career field, youll have ample opportunities to expand and develop your skill set. A career in marketing allows you to develop a number of transferable skills. Effective communication, structured thinking, prioritization, and fluency with data are in-demand skills. They can make someone a dynamic marketer as well as a strong addition to any organization, says Baily.

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Find Jobs Matching Your Interests

There are a few ways to go about finding marketing jobs. First, throw your search query in Google. If youve decided youd like to design marketing materials for a company, search “marketing design jobs” or “graphic design marketing jobs” and see what comes up.

Second, check out job board sites like Indeed, Glassdoor, and SimplyHired. These sites aggregate available jobs and make it easy to set filters for salary, location, company size, and more. They also include suggested jobs in the search results so you can easily discover related roles.

Lastly, check out available jobs on company websites. If youve discovered a few companies for which youd love to work, go to their websites directly and see what kind of roles they have listed.

Also, some roles might have different names at different companies and might not come up in common search results on job boards. For example, one companys “blogger” might be another companys “content creator.”

Top Companies Hiring For Marketing Manager Jobs

Find a new Marketing Manager job at a company hiring near you. Explore our list of top-rated companies, and find an employer hiring Marketing Manager remote roles and local positions near you.Top companies are rated based on anonymous employee reviews and are displayed with the total number of employees who have reviewed this company, the average salary, and the number of job openings. These highly-rated companies include Amazon with an employee rating of 3.8 out of 5, IBM rated 4.2 o…Read More

“3 Star Rating and up”, “Overall Rating”, “Marketing Manager”11030,39011030,390IndustryDescription

All Amazon teams and businesses, from Prime delivery to AWS, are guided by four key tenets: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that transform the way our customers live their lives and run their businesses.

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What Are The Benefits Of Taking The Digital Marketing Course In Houston

Top Companies Hiring For Marketing Jobs

Find a new Marketing job at a company hiring near you. Explore our list of top-rated companies, and find an employer hiring Marketing remote roles and local positions near you.Top companies are rated based on anonymous employee reviews and are displayed with the total number of employees who have reviewed this company, the average salary, and the number of job openings. These highly-rated companies include Amazon with an employee rating of 3.8 out of 5, Google rated 4.5 out of 5, IBM …Read More

“3 Star Rating and up”, “Overall Rating”, “Marketing”11042,11911042,119IndustryDescription

All Amazon teams and businesses, from Prime delivery to AWS, are guided by four key tenets: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that transform the way our customers live their lives and run their businesses.

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Why Pursue A Career In Marketing

Creative professionals with excellent communication skills thrive as marketers. Marketing managers and specialists remain in high demand across many industries. Most advertising, public relations, and sales positions require only a bachelor’s degree for entry-level positions, but a candidate with an advanced degree, relevant work experience, and strong digital marketing skills can pursue leadership positions in the field.

What Is The Demand For Digital Marketers

According to LinkedIn, the Digital Marketing Specialist role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S.

With so many jobs and not enough professionals to fill them, now is the perfect time to get started in digital marketing.

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The Digital Marketing Job Role Is Constantly Evolving

One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.

Building experience in digital marketing encompasses just about every facet of a brands presence online. As search engines roll out new updates, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.

Choose From Several Job Options

Working in marketing gives you a host of career opportunities. You could work in social media, content, affiliate marketing, or on trade shows and events. While going to school to become a nurse or teacher offers career stability and predictability, working in marketing gives you many avenues.

In marketing, you wont need to feel stuck in one specific job. Whether you want to be a marketing account manager, a graphic designer, a web operations specialist, or a copywriter, there are so many positions you could consider within the broader marketing field.

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How Many Jobs Are In Marketing

The Bureau of Labor Statistics groups advertising, promotions, and marketing managers under the same umbrella. Overall, employment for managers in marketing is expected to grow between 7% and 10% from 2021 and 2031, depending on the specific subcategory:

The BLS also notes that during that same timeframe, there will be approximately 35,500 job openings for marketing managers.

Interestingly, the BLS points out that while marketing, in general, will be an in-demand profession, the need for those who specialize in print marketing or advertising will decrease.

As more people use electronic media, companies will have to invest in electronic marketing and advertising. Therefore, job seekers who specialize in creating digital media campaigns will likely be able to find more employment opportunities than people who specialize in traditional advertising and marketing .

How Do I Enroll In The Digital Marketing Course In Chicago

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Master Facebook Ads Advertising

The next step is to start with social media marketing and in particular Facebook Ads. As a digital marketing specialist, you need to know how the different social media networks work but the majority of your time and campaign budget, will be spent on Facebook and Instagram.

Facebook besides being a great social network, is now one of the most important tools for any digital marketing campaign.

Getting organic exposure on Facebook is getting harder so the only way to use Facebook as a selling tool, is to learn how to use its advertising platform.

If you have already followed the steps above and have good knowledge of SEO and Google Ads, learning how to use Facebook Ads will not be difficult.

Many of the concepts are similar to PPC but you still need to learn how to use the tool and familiarize yourself with the various Facebook policies.

Use the following resources to learn Facebook Marketing:

Get A Real Internship

Another way to grow your skills and experience fast is to get a real job as a digital marketing assistant in an established agency.

This is highly recommended because you will get to learn how a modern digital marketing agency works and you can use some of their practices if you decide later to start your own agency or join another company as a digital marketing expert.

Starting your career as a freelance marketer, without having working experience in a company, will be more difficult because youll have to figure out everything from scratch.

As I mentioned above, working with clients is different than doing digital marketing on your own websites and if you dont have the right processes in place, you will lose valuable time in activities that are not billable and this will reduce your salary and revenue.

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How Do I Get An Entry

Even though this is a growth area with the number of open positions increasing, theres still a lot of competition for entry-level marketing jobs. Its particularly tough if youre a fresh graduate, dont have formal training in marketing, or dont have relevant marketing experience yet.

These tips should help you stand out from the competition.

See The Results Of Your Labor

The beauty of sales and marketing is that its easy to measure success. How many people saw an ad? What about engagement and click-through rates? If your marketing was effective, sales will likely increaseits not hard to see the results of your efforts. Data thats collected can be used to understand whats working and what isnt and improve your marketing accordingly.

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Why 2023 Is The Best Time To Begin Your Digital Marketing Career

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. And these also just happen to be the ingredients for success during times of uncertainty, which is why the demand for passionate people in this space has never been higher.

In this article, you will learn why this is the best time to start your digital marketing career .

How Do I Write A Cover Letter For A Marketing Position

There are several strategies you can use to write a stand-out cover letter for a marketing position. Format the marketing cover letter as you would a standard business letter. Look for keywords in the job description and use as many as you can when outlining your qualifications and experience. Because marketing tends to be strategy and results driven, itâs important to quantify your accomplishments in previous positions, emphasizing how you were able to help your team or employer meet marketing objectives. When appropriate, conduct market research on your prospective employerâs target market and and use what you find to include ideas in your cover letter about how you might contribute to the companyâs efforts. Read more about cover letters here: Cover Letter Tips: How to Stand Out to a Hiring Manager.â

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You Can Improve Your Skills

One of the fantastic benefits youll find when transitioning to a career in digital marketing is the ability to leverage your existing skills.

If you love writing, you can start writing informative blog posts and persuasive ad copy. If you love graphic design, you can apply your skills to create captivating landing pages and attention-grabbing display ads. If you love working with numbers, digital marketing offers plenty of opportunities to excel with effective data analytics.

Any ideas that you may have and that you want to work on can be translated into a, content for your blog, social media, website, etc.

Start Your Own Website

Once you get to know the basics, the next step is to get your hands dirty and start practicing digital marketing.

One of the best ways to apply different digital marketing concepts in the real world is to start your own website.

Digital marketing is not a theoretical concept, but its highly measurable and practical. Its not enough to know the theory behind SEO and social media marketing you need to know how to apply the different techniques in practice.

Throughout your digital marketing career, youll be asked to promote different kinds of websites to either increase their organic traffic or sales through PPC and social media advertising.

To gain the necessary skills and confidence, start your own website that will combine both concepts.

In other words, set up a blog and work on increasing your rankings and at the same time either create a product or find a product to promote through advertising and try to make sales.

I know that this process will take time and if you are new to this, the learning curve will be big, but its the only way to build a solid foundation for your career.

Having your own website will not only help you to learn different concepts but you can use it as a showcase to convince new employers or clients to trust you and secure a good contract or job.

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Social Media Marketing Manager

This is a portfolio closely linked to content marketing roles. The growth prospect of social media platforms and their expansive customer base has made it exigent that a set of marketing professionals dedicate their skill sets and energy to optimizing the spaces like social media platforms to maximize the profits. Accordingly, in the last few years, roles around specialized social media marketing professionals have started trending in almost every recruitment cycle.

Social media marketing manager is one of the highest paying jobs in Marketing in India as In todays day and age, we owe much of our social awareness as well as networking to the various social media platforms. Almost 2.4 billion users currently use Facebook while 1.5 billion people use Whatsapp. The scale of users and the reach that these social media platforms offer is too lucrative for marketers to overlook. In fact, wisdom lies in optimizing social media platforms to portray your campaigns.

Social media marketing managers typically earn less than digital or content marketing professionals. Yet, the pay scales qualify to be counted among the highest paying jobs in marketing. Here again, technological background, marketing industry experience and the type of firm play an important role.

Salary

Average Social Media Marketing Manager salary in India is 335,639

Top employers for social media marketing manager openings in India:

Learn more: Social Media Marketing Salary in India

Get A Digital Marketing Job As A Freelancer

The next step in your career path to becoming a digital marketing professional is to get a real digital marketing job.

Starting your own website is a great way to practice the different digital marketing techniques but doing digital marketing for a client, its a totally different story.

Handling client accounts will force you to set up procedures, improve your analytics and reporting skills, learn how to handle budgets, and how to manage client communication.

You can use job portals like upwork.com, peopleperhour.com, and fivver.com to apply for digital marketing jobs.

If you are a beginner, start with easy and quick tasks first and gradually move into bigger projects.

Its difficult for freelancers with no feedback to get a job assigned so make sure that you:

• Read the job posting requirements carefully and reply to any questions.
• Reply fast. A job application will receive hundreds of applicants so make sure that yours is on top of the list.
• Keep your prices low and reasonable. If you have no experience, you cannot charge a premium fee. Your goal at this stage is to gain experience so that you can make money later.

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What Are The Highest Paying Marketing Jobs

Being a highly sought-after profession, experienced marketers are quite well-paid. Here is our selection of the top eight highest paying jobs in marketing.

Note: All salaries mentioned below are annual figures and in USD. Only a range is available as the exact amount will vary based on seniority and experience.